The Story of Couleur.

Couleur. is more than just a brand; it's a celebration of creativity, individuality, and the rich cultural heritage of streetwear as a whole. Founded in Paris by Elton Kitenge in 2022, Couleur. brings bold colours and expressive designs to life, inspiring people to embrace their unique style and creativity.

Elton’s journey began with a childhood passion for sneakers, which he saw not just as shoes but as powerful symbols of identity and community. This passion led him to Nike in 2012, where he gained invaluable experience and a firsthand understanding of how design can inspire and connect people. Combined with his background in tech, he developed a vision for Couleur. that merges bold artistic expression with a forward-thinking approach to fashion and accessibility.

However, Couleur.’s story goes beyond design. Elton’s mission is deeply tied to the idea of transmission—passing on inspiration and creativity to the next generation. This ethos stems from his own experiences growing up, where streetwear and sneakers were tools of self-discovery. Couleur. aims to empower kids and young dreamers by showing them the beauty of individuality, the importance of creativity, and the freedom to express themselves without boundaries.

Launched in 2022, Couleur.’s designs reflect this vision through bold, playful, and intentional pieces that spark joy and confidence. Every collection serves as a reminder that clothing is more than fabric—it’s a canvas for storytelling and self-expression.

Couleur. is not just about fashion; it’s about creating a community, inspiring the youth, and celebrating the power of colour to bring people together. Through his work, Elton is building a legacy of creativity and empowerment, proving that what you wear can inspire who you are.